OUR SERVICES
Specialists in Robust Business Communications
Virtue PR & Marketing Communications excels in providing solutions that integrate into our client's marketing and communications goals. We deliver communication services in four key Specialty Areas: Public Relations, Media & Stakeholders Outreach, Integrated Communications and Marketing & Research. Working with the client, we drive each strategy with meticulous planning, strategic direction and clear-headed execution, to deliver the message with maximum impact. Whether you require crisis management, corporate branding, celebrity programs or brand awareness, Virtue is ready to step in and take control.
PUBLIC RELATIONS
A long-term PR program has to incorporate leadership counseling, stakeholders' identification and analysis, media training, competitor audit and opinion research. Through sessions and workshops focusing on identifying and analyzing key issues pertaining to our client’s business and the overall macroeconomic environment, we counsel them on how these developments impact perception of their brand. We have developed effective means of monitoring and sharing relevant information, and we ensure that resultant communications programs are closely aligned to our client’s objectives and business strategies. Virtue has delivered extensive counseling programs, helping clients establish their PR operational systems and streamlining daily workflow. Additionally, we offer onsite consultancy to help devise strategic programs, planning and developing creative concepts.
MEDIA & STAKEHOLDERS OUTREACH
INTEGRATED COMMUNICATIONS
Crises are a real barometer of an organization’s solidity. Pre-empting crises, therefore, should always be the goal of any marketing communications program. PR is the most effective tool for limiting damage to public image in times of crises. The task of managing crisis situations is handled by our senior teams who guide clients on how to avoid or manage crisis situations. In the event of any trouble, we make sure we are there by your side. We then create communications plans that address the factual realities as well as perceptions amongst stakeholders, after gaining a deep understanding of the issues involved.
MARKETING & RESEARCH
At Virtue, online communication is a high priority area. We use content marketing and online brand engagement, including search engine marketing and optimization to reach out to stakeholders.