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RESEARCH

Our research unit devises communications programs for our clients as well as manages stakeholders audit, intelligence gathering and influencers' group analysis. We believe that market research plays a central part in organizations' growth and competitiveness. Elements like income, preferences and demographics help map stakeholders and segment the market for your products or services. Virtue helps providing market research services with state-of-the-art data collection to maximize the ROI of any research conducted.

Virtue monitors and provides guidance on competitive intelligence and identifies opportunities via competitive programs that meet the strategic choices. This competitive data can be effectively used to align with marketing campaign of our clients. We work on stakeholders mapping and profiling, opinion surveys, polling exercises, focus groups, consumer tracking, executive interviews, competitive market analysis, societal alignment research, corporate and positioning research.

 

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