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OUR SERVICES

We have amazing relationship with Middle East’s general and specialized media, bloggers and other influencers
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Specialists in Robust Business Communications

Virtue PR & Marketing Communications excels in providing solutions that integrate into our client's marketing and communications goals. We deliver communication services in four key Specialty Areas: Public Relations, Media & Stakeholders Outreach, Integrated Communications and Marketing & Research. Working with the client, we drive each strategy with meticulous planning, strategic direction and clear-headed execution, to deliver the message with maximum impact. Whether you require crisis management, corporate branding, celebrity programs or brand awareness, Virtue is ready to step in and take control.

PUBLIC RELATIONS

PR ADVISORY & DELIVERY

A long-term PR program has to incorporate leadership counseling, stakeholders' identification and analysis, media training, competitor audit and opinion research. Through sessions and workshops focusing on identifying and analyzing key issues pertaining to our client’s business and the overall macroeconomic environment, we counsel them on how these developments impact perception of their brand. We have developed effective means of monitoring and sharing relevant information, and we ensure that resultant communications programs are closely aligned to our client’s objectives and business strategies. Virtue has delivered extensive counseling programs, helping clients establish their PR operational systems and streamlining daily workflow. Additionally, we offer onsite consultancy to help devise strategic programs, planning and developing creative concepts.

REPUTATION MANAGEMENT
DIGITAL PR
LEADERSHIP POSITIONING & EXECUTIVE VISIBILITY
CORPORATE MESSAGING PROGRAMS
OPINION FORMATION & PUBLIC ADVOCACY

MEDIA & STAKEHOLDERS OUTREACH

MEDIA MANAGEMENT
For a client, having an agency that has strong contacts with media is half the battle won. At Virtue, we work closely with local, regional and international editors, correspondents and reporters, to ensure across-boarders coverage for our client’s messages. Virtue prides itself on its competency in media mapping and we work closely with print, broadcast, audio and online media to generate maximum visibility for our clients at the right time and through the right channels. Virtue helps our clients reach audiences effectively through ongoing dialogue with key media, including proactive article and feature placement, press conferences, roundtables, interviews, media message development, media profiling, media generation activities, message tracking, media response activities, media audit and video news releases.
 
MEDIA TRAINING
MEDIA MONITORING & CAMPAIGN ANALYSIS
INVESTOR & SHAREHOLDER OUTREACH
INFLUENCER & ANALYST OUTREACH
CORPORATE SOCIAL RESPONSIBILITY

INTEGRATED COMMUNICATIONS

CRISIS COMMUNICATIONS

Crises are a real barometer of an organization’s solidity. Pre-empting crises, therefore, should always be the goal of any marketing communications program. PR is the most effective tool for limiting damage to public image in times of crises. The task of managing crisis situations is handled by our senior teams who guide clients on how to avoid or manage crisis situations. In the event of any trouble, we make sure we are there by your side. We then create communications plans that address the factual realities as well as perceptions amongst stakeholders, after gaining a deep understanding of the issues involved.

INTERNAL COMMUNICATIONS
CROSS-CULTURAL COMMUNICATIONS
CORPORATE COMMUNICATIONS
CHANGE COMMUNICATIONS
EDITORIAL, TRANSLATIONS AND INTERPRETATIONS

MARKETING & RESEARCH

DIGITAL, VIRAL AND DIRECT MARKETING

At Virtue, online communication is a high priority area. We use content marketing and online brand engagement, including search engine marketing and optimization to reach out to stakeholders.

 

BRAND MANAGEMENT
CORPORATE IDENTITY & PUBLISHING
CREATIVE & PRODUCTION SERVICES
EVENT MANAGEMENT
RESEARCH
DIGITAL, VIRAL AND DIRECT MARKETING

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Our mission is straightforward: Assist organizations and companies reach their true potential through communications. We are a full-service communications consultancy operating across the Middle East and North Africa (MENA) region. 

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Keep In Touch

Virtue PR & Marketing Communications
P.O.Box 191931, Dubai, United Arab Emirates 
Tel: +9714 4508835 
Fax: +9714 4508836 
Email: info@virtuemena.com

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