A long-term PR program has to incorporate leadership counseling, stakeholders' identification and analysis, media training, competitor audit and opinion research. Through sessions and workshops focusing on identifying and analyzing key issues pertaining to our client’s business and the overall macroeconomic environment, we counsel them on how these developments impact perception of their brand. We have developed effective means of monitoring and sharing relevant information, and we ensure that resultant communications programs are closely aligned to our client’s objectives and business strategies. Virtue has delivered extensive counseling programs, helping clients establish their PR operational systems and streamlining daily workflow. Additionally, we offer onsite consultancy to help devise strategic programs, planning and developing creative concepts.

We believe in establishing long-standing relationships with our clients, with the highest levels of service, insight, creativity and industry knowledge. This is because we are in the business of reputation management. It takes only a fraction of a second for a company to lose its reputation. Reputation is no longer a luxury that could be dispensed with, but it has a definable value to an organization. We protect the corporate reputation of an organization by ensuring that their senior executives are skilled to deal with any situation or emergency or crisis. We also handle risk management to lower risks by managing the probability of bad incidents and their effect on stakeholders whom we map according to agreed parameters. Our risk management falls under the perceptual risk management techniques which totally focus on the negative effect of risks on public perceptions.

As in other parts of the world, the media landscape in the Middle East is driven by changes in technology. The print media is slowly losing some of its shine versus digital media. Bloggers and influencers have emerged as the new journalists. The perceptions among consumers and businesses are changing in favour of the digital media. We, at Virtue, believe in remaining a step ahead when it comes to using innovative channels. As digital PR has become increasingly effective, we use digital platforms for adding value to our overall communications offering.

Key messages need to be effectively tailored and conveyed to the audience and stakeholders. Our Differentiation Sessions help establish your organization's key messages, laying the foundation for more dynamic PR strategies and tactics. Effective delivery of key messages shape thought and opinion of an organization. They adhere to the overall business strategy and support programs managed by marketers and leadership teams.

Public advocacy definitely holds the key to any organization's survival, irrespective of its specialization or size. Opinion formation and public advocacy campaigns are about behavioral management and they are aimed at raising public support for certain issues of community relevance. The fundamental goals of advocacy campaigns are shaping the public opinion by highlighting these issues through grassroots mobilization techniques. Be it a call for conserving electricity and water consumption or highlighting the importance of banning smoking in shopping malls, our public advocacy programs deliver.

There is a critical need to take a second look at media monitoring and the analysis process in the MENA region. We need to go beyond “impressions” or “advertising equivalency”. Column per cm is not a dynamic unit of measurement and English/Arabic or country segregation does not meet the standards. We, at Virtue, analyze and monitor an exceptionally wide range of broadcast, print and online media through a more effective yardstick. We offer a more sophisticated and qualitative analysis, including share of favorable discussion analysis, third party endorsement, message delivery, perception audit and brand recognition. As a results-driven agency, the motivating force behind every piece of work is measurability. We work with our clients to provide ongoing management and evaluation processes.

We have perfected the techniques of reaching industry analysts and influencing them through a planned and multi-faced approach. Influencer outreach involves creating, maintaining and enhancing long term relationships with the influential stakeholders. We help organize third-party programs, roundtable discussions with NGOs and other public organizations and institutions as well as scientific and research institutes, international organizations and business associations and the larger influential parts of the community.

It is a globally recognized fact that corporations have a growing responsibility to transcend commercial interests by contributing to solving global social problems, such as improving water and air quality, reducing poverty, and enhancing access to healthcare. Corporate social responsibility is slowly getting recognition in the MENA corporate boardrooms, but the finer techniques of implementing CSR are generally missing? Developing an effective CSR program involves conducting extensive planning to determine the goals of the CSR program and the mechanisms needed to execute it. This is where we fit in!

At Virtue, online communication is a high priority area. We use content marketing and online brand engagement, including search engine marketing and optimization to reach out to stakeholders.

Virtue offers a hot of creative services to support our PR campaigns and ensure consistency of messaging. We can deliver creative inputs and big ideas because of our "hands on" knowledge of our clients' business and messages. We hire highly experienced in-house designers who work closely with account handling teams. Virtue's production services cover strategic development, project management, scriptwriting, production and postproduction services. Our teams have highly experienced communications experts to deliver VNRs, documentaries and corporate films, and other audio-visual assets.

Digital and viral marketing, in its pull and push forms, is the future. Email, podcasting, blogs, and smart phones are hot channels of public interaction today. At Virtue, online communication is a high priority area. We use online brand engagement, including search engine marketing and optimization, to reach out to stakeholders. We study our target audience through due diligence.